Skip to content
Most eclectic product selectionHuge clearance rangeWorld's best portholes

27 acts of financial negligence

Google compares our prices against other online retailers. We had a look at its latest figures and found 27 products that we're selling for less than half Google's benchmark price.

Not "up to half price". Every single thing on this page is at least 50% below Google's benchmark. The average is 60% below. A few are more than 70% below.

This may demonstrate our extraordinary buying prowess. It may demonstrate our commitment to unbeatable value. Or it may demonstrate that we've bought far too much peculiar bicycle equipment and would quite like some money before the end of the month.

Prices and benchmarks change as stock moves around the internet. Benchmark data shown here is from Google Merchant Center for Great Britain, checked 31 August 2026. Benchmark prices are not former Banana Industries selling prices or RRPs. And indeed our prices will change as Dave sees what he's done wrong.

 

Product Our price Google benchmark Difference
Selle Italia Novus Boost Evo Superflow Saddle | Manganese Rails | 145x245mm | 250g £40.00 £180.90 78% below
Final Clearance got to go Selle Italia Storica Honey Leather Saddle Gift Box £45.00 £190.08 76% below
Vittoria Agarro 2.0 Graphene Trail 27.5x2.4 folding black TLR £20.00 £68.12 71% below
Final Clearance got to go Shimano BB-UN300K Bottom Bracket Square Taper Sealed Cartridge £5.00 £15.24 67% below
Prowise Sea Kelp 2000mg Tablets | Natural Source of Iodine £3.00 £9.07 67% below
Prime BB86 GXP Bottom Bracket | BB86 (PF41) | 86/92mm | Stainless Steel £10.00 £28.62 65% below
Final Clearance got to go Selle San Marco Aspide CFX Narrow Open Carbon Rails £50.00 £141.81 65% below
Final Clearance got to go Schwalbe Energizer Plus GreenGuard 55-622 (29 by 2.2) Wire Bead £10.00 £26.92 63% below
CONTINENTAL RUBAN 29x2.3 E-25 SHEILDWALL SL FOLDING TYRE £15.00 £39.99 62% below
VAVERT Inner Tube 26x2.1-2.6 Presta Valve £2.00 £5.33 62% below
Final Clearance got to go Napiers Aloe Vera & Seaweed Gel 60ml £7.00 £17.87 61% below
Final Clearance got to go Napiers Funki Foot Ointment £7.00 £17.57 60% below
Vittoria Martello Enduro Race 27.5x2.6 MTB Tyre | OE Tubeless £25.00 £60.36 59% below
PANARACER PREMIUM INNER TUBE 26 INCH 26X2.20-2.50" 33MM Presta £2.99 £7.21 59% below
Final Clearance got to go Vittoria Roadster 29 x 1.5 Urban Tyre £10.00 £23.74 58% below
Final Clearance got to go Miche Primato Light Cassette - 11 Speed - Campagnolo 12-25 £25.00 £58.62 57% below
Final Clearance got to go Camelbak Cloud Walker 18L Hydration Pack - 2.5L Reservoir - Cabernet £35.00 £82.06 57% below
Selle Italia TURBO 1980 NUBUK BLK | Classic Leather Saddle £30.00 £69.59 57% below
Vittoria Agarro Trail 27.5x2.6 MTB Tyre | 4C Tubeless Ready £25.00 £57.96 57% below
Shimano SL-RS700-L Left Flat Bar Shifter 2x11 Speed – Banana Industries £25.00 £57.94 57% below
Vittoria Terreno Mix Graphene 2.0 700x31c Gravel Tyre | TLR Folding £15.00 £33.34 55% below
Vittoria Martello Trail 29x2.6 4C Graphene 2.0 Folding MTB Tyre £25.00 £54.70 54% below
Race Face Aeffect R Stem 35mm x 60mm | MTB & e-MTB £20.00 £41.07 51% below
Continental Race 28 Supersonic Inner Tube 700x20/25 60mm Presta | 50g £8.00 £16.42 51% below
Vittoria Martello 2.0 Graphene Enduro 27.5x2.4 folding black £25.00 £51.20 51% below
NITTO M137SSB Gravel Drop Handlebar | 31.8mm 540mm £59.99 £122.47 51% below
PANARACER GRAVELKING SLICK TLC FOLDING TYRE 27.5X1.90 BLACK/BROWN £20.00 £40.55 51% below

Google benchmark figures are market-comparison data supplied through Google Merchant Center. They can change and are not a claim that Banana Industries previously sold these products at those prices.